“I just wanted to tell you again what a GREAT job you have done on our corporate brochure. Of course, I have to still route and review it with everyone - but Mike Frandsen, our VP of Marketing, and I really think you did a fantastic job on the design, colors, graphics, layout ....”

Mary Khoury, Marketing Manager MegaPath Networks Inc.

“We called Shawver to help us put together an ad and sales brochure. Their thinking has been right on target and has become an expanded lead gen program while literally reviving Adepts position in our marketplace overnight.”

Val Cureton, Director of Marcom Adept Technologies

“The people at Shawver Associates understood my objectives for the logo redesign and provided a solution that captures the new spirit and energy of Fremont Bank.”

Howard Hyman, Exectuve Vice President Fremont Bank

Our services

We’ve brought together three areas of expertise under one roof, that allows you to work with one convenient, single-source marketing communications company

Marketing strategy and planning

We always start with new clients by evaluating their current marketing activities. From our outside perspective we are able to make an objective assessment of the techniques and tactics that are being used. Then we make recommendations that we guarantee will achieve the results you expect. Click here for complete details.

Design and Creative services

After we've put together your marketing strategy we then create the tactical materials that delivers your marketing message to your prospects. Working closely with our marketing group our creative teams develop targeted solutions for corporate/brand identity programs, sales materials, direct response campaigns, advertising, trade shows, and more. Click here for complete details.

Interactive and web development

Your online marketing must be synchronized with, and support, your other marketing efforts. The Internet is no different from any other media. The same proven marketing principles and techniques apply. Our web development experts work with our marketing group and creative team to develop, program and deploy web sites, eZines, email campaigns, webinars and multimedia presentations.
Click here for complete details.

How to build a budget based on ROI not the cost

Here’s a quick formula that will help you project ROI on marketing and advertising:

First figure out your gross profit per sale
Next determine your closing ratio (How many leads turn into sales)
What's your break even? (How many sales are needed to cover the costs of a given campaign?) This should be your minimum goal
Now you can calculate ROI on the number of leads generated

So the cost of any given program is based on achieving a realistic return. The money becomes an investment with a predictable return versus an expense item on the books. Although you only break even on an ad campaign let’s say, if you factor in the lifetime value of the customer you gained you’ll probably be amazed at the long-term percentage return on your money.