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Is your web site producing measurable results or is it just an online brochure? Does your site accurately project your company's image and brand to your customers and prospects? Do you have a call to action on every page that lets you capture prospects contact information? Could online marketing such as targeted email campaigns effectively supplement your current promotional activity? These are the kinds of questions we ask as we begin to understand and analyze your current situation and your future goals for your company's Internet strategy. Taking these critical first steps allows us to make recommendations on how interactive and electronic communications can help you generate leads and increase sales.
Let’s take a look at the various kinds of online and electronic communications vehicles that we have successfully developed for our clients. The key to effectively using these new media tools is the same as in other mediums. You must have a clear understanding of your target audience and develop compelling offers that prompt them to respond the way you want them to. (See marketing and strategic planning)
Websites - We've previously mentioned the branding opportunities via your website and obviously your site can deliver many different types of content in a variety of ways. Your site may even allow visitors to buy your product immediately online. Tracking and measuring visitor activity is another advantage of interactive media.
EZines - This is an electronic newsletter/magazine. It's an economical way to keep in contact with clients and prospects. You can also promote special offers and provide up-to-date content regarding your products or services. The secret to maximum impact is to deliver to the people that have expressed an interest in receiving information from you by opting in.
Emailers –- Usually one page (as opposed to multi-page ezine), emailers are an economical way to promote a compelling offer or maybe a link to a landing page on your website. Once there visitors can be directed to register to receive a white paper, a special industry report, special discounts, etc.
Webinars –- These online seminars are an inexpensive way to provide valuable information to prospects in a convenient setting (their own computers) with very little risk on their part. And your sales group will love these qualified leads.
Multimedia presentation –- Also known as virtual tours, interactive CDs, or even Flash presentations, the beauty of this kind of “edutainment” media is the flexibility of uses. It can be a link on your web site, a direct response mailer, or even a sales tool loaded on an account manager's lap top.
Accuracy. Any errors, omissions, typos, programming or functionality issues produced by Shawver Associates that are a part of a web project are guaranteed to be corrected within 24-hours of being reported.
Free scheduled SiteChecks (does your web developer do this?) We also include, at no additional charge, three scheduled check-ups following the completion of all web site projects. The SiteChecks include making sure all links are working correctly, that graphics are loading properly, and an overall quality control review of the entire site. The SiteChecks are conducted once every four months during the first year following completion of the web site.
Click here for our FREE REPORT, “"Why most web sites don't work: How to use proven marketing principles to turn your site into a sales dynamo."”
This graphic illustrates the process that takes place as we build strategic, interactive, online, and electronic communications for your company. We’ve found that a systematic approach to these often complex projects is necessary to consistently ensure accuracy, effectiveness and bottom line results.
