“The people at Shawver Associates did a great job on our website especially when you consider the tight deadline we gave them to go live before our IPO. We’re getting very positive feedback from clients and investors on how the site really tells our story and how easy it is to find information quickly. Everything came together right at the right time."
Bill Numan, Vice President, Marketing Volterra Semiconductor
“I got the posters yesterday and they are AWESOME! I love how they turned out! Thanks so much for always doing such a great job. It is really wonderful to know you can count on getting a top-quality product within a ridiculous timeframe.”
Tracy Siglin,
Associate Director of Regional Consumer Marketing, SBC
“Working with Shawver Associates has been an absolute pleasure. I’ve worked with them for approximately 5 years now. They’re a wonderful turnkey vendor, providing top-notch professional creative at competitive pricing. Their contributions to our direct mail programs have added to NetApp’s success in lead generation programs, as we have seen an average of 2.5% to 4.3% response rates for direct mail.”
Judy Davis, Corporate Communications Network Appliance, Inc.
“That’s one more toward our annual goals, which should be aided by some recent ads we have run in Integrated Solutions for Retailers and Network Magazine … Kudos for the ads, which have already resulted in some customer inquiries.”
Carey Balzer, Chief Operations Officer MegaPath Networks Inc.
Are you frustrated, confused and not sure what to try next? If you answered yes to any of these questions, take heart, you’re not alone. Recent studies have shown that many companies today are throwing away up to 90% of their marketing dollars. This is usually due to a lack of planning and poor execution that produces minimal or zero results.
Has upper management at your company lost faith in marketing as a revenue-generating business activity? Has marketing just become creative fluff and a line item in the expense column of the balance sheet to them?
Marketing that applies time-tested, proven principles and techniques will produce impressive, career boosting results. Your company's marketing is one of the most important functions of the business. Peter Drucker, the father of modern business management thinks so. Here's what he said:“"Business has only two functions - marketing and innovation ." Wouldn't you like to have every campaign you produce be right on target?
Well here's the good news: By using an easy to follow, step-by-step process you'll be producing measurable, bottom line results that will gain you the respect and recognition you deserve.
Successful, effortless marketing starts with an understanding of how marketing works. Marketing is similar to many of the other activities in our lives. Your level of success is determined by how well you understand and apply the proven fundamental principles. One of the problems is that most people aren’t even aware that proven marketing principles exist.
Up-front planning and strategic thinking is essential to developing a program that really works. It all starts with defining your vision and knowing what you want marketing to accomplish for you. After we’ve got a clear picture of your goals, we take you through this five-step process that’s customized to fit your unique situation:
Shawver Associates has been helping marketers achieve bottom line results for their businesses since 1982.
We work with our clients to create marketing action plans that generate leads and increase sales. We then put those plans into effect by creating print and online marketing communications tools and strategies. To find out if we’d be a good fit for you go to the Who We Work With page.
If you'd like to discuss your situation in person we offer a FREE one-hour, introductory Marketing Analysis Session. (Scheduling these sessions is based on limited availability). You can reach us at (925) 484-4052 ext. 201 or email mark@shawver.com and we'll set up a date to meet.
